Baici Brew is an espresso coffee brand from Vercelli, Italy, a smaller city between Turin and Milan. Baici Brew embodies the essence of the everyday Italian whether you want to take it slow, sit and sip, or indulge in the convenience of our k–cups allowing our customers to enjoy their morning coffee on the go. This branding project required us to create a complete identity system including a logo, Keurig box packaging, and k–cup design in a week. To emulate the tight deadlines of the industry, this provided insight into the standards within the workplace.