Commissioned by the Arts and Humanities Department at York College of Pennsylvania to develop branding content for the department, this identity system is built on a geometric blueprint informed by both original and contemporary Bauhaus design. Each academic major is translated into its own shape or form, grounded in a concept specific to that discipline: Environmental & Sustainability Studies takes the sphere, standing for longevity and resourcefulness; Literary & Textual Studies is rendered architecturally, built from the imagery of a bookshelf; Medical Humanities reads as a pill or a stethoscope; Spanish carries dual imagery, a globe above and a compass below; Film & Media Arts combines a lens with the projection of a film reel; and Philosophy is built from structural columns referencing the Parthenon.

The result is a single visual system flexible enough to represent six distinct disciplines while remaining unmistakably one family of marks: geometric, considered, and rooted in a shared design language rather than six unrelated icons.

YCP Humanities Branding


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